https://www.kaganyildizalp.com/en/ Writing on media, brands and AI. en-US Tue, 15 Sep 2026 09:00:00 +0300 https://www.kaganyildizalp.com/apple-touch-icon.pnghttps://www.kaganyildizalp.com/en/ https://www.kaganyildizalp.com/en/kesmesi-kolay/ https://www.kaganyildizalp.com/en/kesmesi-kolay/ Tue, 15 Sep 2026 09:00:00 +0300 As 2027 budgets are debated, brand communication may once again be the first line to go. Cutting takes a signature; replacing takes years. Brand investment Kağan Yıldızalp https://www.kaganyildizalp.com/en/asil-tercih/ https://www.kaganyildizalp.com/en/asil-tercih/ Wed, 19 Aug 2026 09:00:00 +0300 Visibility in LLMs is driven not by short-term tactics but by brand equity built over years. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/vivatech-2026/ https://www.kaganyildizalp.com/en/vivatech-2026/ Tue, 23 Jun 2026 09:00:00 +0300 The hype phase is over; the accountability phase has begun. Three priorities for marketing leaders from VivaTech 2026. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/kampanyadan-sisteme/ https://www.kaganyildizalp.com/en/kampanyadan-sisteme/ Tue, 12 May 2026 09:00:00 +0300 Advertising isn’t disappearing; it is expanding from producing campaigns to designing a brand’s total impact. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/yz-nerede-donusturuyor/ https://www.kaganyildizalp.com/en/yz-nerede-donusturuyor/ Wed, 06 May 2026 09:00:00 +0300 The real transformation isn’t in efficiency; it’s in how consumers find information, weigh their options and decide which brands to trust. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/donusenlerin-yaninda/ https://www.kaganyildizalp.com/en/donusenlerin-yaninda/ Wed, 11 Mar 2026 09:00:00 +0300 Three takeaways for brands from Maurice Lévy and Rishad Tobaccowala’s “Lévy on the Level” conversation. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/insanligin-hayali/ https://www.kaganyildizalp.com/en/insanligin-hayali/ Mon, 19 Feb 2024 09:00:00 +0300 ChatGPT’s first year, and AI’s five areas of focus for the communications industry in 2024: insight, media, creativity, software, operations. AI and brand Kağan Yıldızalp https://www.kaganyildizalp.com/en/medya-ekosistemi/ https://www.kaganyildizalp.com/en/medya-ekosistemi/ Wed, 20 Dec 2023 09:00:00 +0300 Fragmenting media, cookieless targeting, cross-screen viewing and a low share of GDP: Türkiye’s media investment in five themes. Media and screens Kağan Yıldızalp https://www.kaganyildizalp.com/en/baglantili-kanallar/ https://www.kaganyildizalp.com/en/baglantili-kanallar/ Wed, 15 Nov 2023 09:00:00 +0300 Connected TV, smart homes and voice search are spreading fast in Türkiye. Planning is no longer about channels, but integrated screen and audio planning. Media and screens Kağan Yıldızalp https://www.kaganyildizalp.com/en/online-esnaf/ https://www.kaganyildizalp.com/en/online-esnaf/ Fri, 25 Mar 2022 09:00:00 +0300 The engine of e-commerce isn’t big brands; it’s the hundreds of thousands of micro-businesses and SMEs selling on marketplaces. E-commerce Kağan Yıldızalp